NRS Digital Media
NRS's Big-Box Media Power for Independent Retailers

In-store media networks provide CPG brands the opportunity to engage consumers in personalized and memorable ways while also influencing purchasing decisions at the point of sale. Larger, chain store retailers have invested heavily in building out connected media networks to attract advertising dollars while also enhancing the aesthetics of their locations and shopping experiences for customers.

As this trend has gained steam, independent, non-chain retailers in multicultural neighborhoods have been left behind. Either due to a lack of financial resources or technical knowledge, neighborhood convenience stores, grocery stores, delis, and bodegas are among the small retailers that have been unable to capitalize on in-store retail media technology and leverage it to enhance customer loyalty, increase repeat business, and provide brands with a means to connect with customers in meaningful ways.

NRS Digital Media is leveling the playing field and changing this dynamic. The company’s proprietary in-store digital advertising and promotional network, featuring vibrant and technology-rich point-of-sale screens, provides small and medium independent retailers with the same cutting-edge retail technology and powerful media capabilities deployed by some of the biggest retailers in the U.S.

Once installed, NRS screens display culturally relevant and contextualized ads in the language predominantly spoken by shoppers in the establishment's location, providing brands with exclusive access to an engaged and previously difficult-to-reach audience of consumers with increasing spending power and buying might.

Brands can have static, animated, or video ads displayed continuously on NRS screens during store hours of operation or during specific times of their choosing. Ad content can be changed dynamically as dictated by any number of triggers. With the square footage of stores where NRS digital screens are installed typically much smaller than larger retail chain stores, brands are assured that their ads will be highly noticeable as shoppers enter the location and seen throughout most of the store environment. QR codes can be added to incorporate a call to action and drive even greater engagement.

NRS screens capture highly valuable first-party transaction data that brands can use to better understand consumer behavior, buying preferences, and more. Brands that advertise on the NRS network receive this first-party data, which can be leveraged to optimize advertising campaigns and deploy culturally meaningful and relevant programs for diverse consumer audiences. With consumer privacy laws and more onerous data management restrictions continuing to emerge, first-party data becomes even more crucial for brands seeking greater knowledge of their audience's behaviors and preferences.

To measure campaign performance and effectiveness, brands advertising across the NRS network also receive detailed analytics reports that deliver actionable intelligence for tracking sales, identifying trends, managing inventory, and making data-driven marketing and advertising decisions.

NRS Digital Media is leveling the playing field, empowering small independent retailers in multicultural neighborhoods with the same cutting-edge retail technology and powerful media capabilities deployed by some of the biggest retailers in the U.S. This not only transforms these local stores but also opens up a new frontier for brands, providing them with unprecedented access to culturally diverse, untapped markets through first-party scan data and advanced media networks.

For owners of small independent retail stores, NRS screens provide a host of new opportunities to drive customer loyalty and establish an ongoing connection with shoppers long after they physically leave the store. Using the NRS network, store owners can create loyalty programs and in-store coupons. NRS provides complete coupon provisioning, discounting, and redemption services from start to finish.

To date, NRS has deployed more than 31,400 point-of-sale connected digital screens across more than 27,300 independent retailers spanning more than 7,000 zip codes and 197 DMAs. By adding approximately 2,000 screens each quarter, NRS continues to expand its network and provide brands with more opportunities to access and engage with diverse, multicultural audiences in meaningful ways.